Chromag Bikes is a Whistler B.C. based manufacturer of high end mountain bike frames and components. I was recently inquiring about some parts for a new bike I'm building and ended up talking with Ian Ritz, the owner. He saw some of my work and thought I might be able to bring an idea of his to life and this graphic is the result.
I did the graphic based on Ian's idea and then worked his existing branding in to ground the image. This version has been printed on 24"x36" posters and a simpler 2 colour variant of it using halftones for the shading was screen printed on T-shirts.
I've been a lifelong mountain biker and it was great to have my obsessions of art and biking come together like this. Ian was great to work with and it was a fun project all around.